A PhD student at Biotechnical Faculty UL, freelancer in service design and user experience optimisation through design thinking. Ajda has run or taken part in numerous projects, both for startups and companies with more than 100 employees (Trampoline Park WOOP!, BTC d.d. - Atlantis Water City, Influee Inc. and more). She is an expert in user experience optimisation and regularly attends various training programmes in design thinking and related courses in Slovenia and abroad (d.school, Berlin).