Combines strategic vision with business skills and artistic talent. She works with IDEO company, the leader in strategic thinking, innovation and design thinking (from an idea to the business model, startup and product development methods). Her forte is putting theory into practice, and she has more than 45 awards from all over the world to show for it. Her work has been published in the New York Times, Graphis, Lurzer's Archive, Creative Advertising, The World's Best Campaigns, and ADweek, among others. Jury member/speaker: New York Festivals Advertising, Cresta Awards, SOF, Golden Drum.