Author of eight books. Graduate of Harvard Business School. Consultant in more than 1000 communication projects in 22 countries since 1986, including Google, McDonalds, CocaCola, Nokia, Luka Koper and others. Founder of SPEM, recipient of UN award in Chicago and International Public Relations Association Frontline 21 Award in Tokio. Božidar is a certified military and sports parachutist. In 2012 and 2013 he was listed by the media as one of the 100 most influential Slovenians (Reporter). He lectures at London School of Public Relations.