Gregor Cuzak works in marketing, focusing on finance. He began his career in advertising (1996), co-founded a startup (2006) and went on to become a freelance marketing consultant (2012). His work revolves around numbers in the unpredictable world of marketing, be it in planning returns on market investment (ROMI) in marketing campaigns or in comprehensive business plans. Gregor even gives an occasional lecture on the subject. His references include are Mayer McCann, iTivi, Shower, mimovrste), Marand and Atlantic Groupa. In recent years he has focused mainly on healthcare innovations; he co-founded the HealthDay.si community and is the coordinator at the European Connected Health Alliance. His personal pet project is Woodster Bikes.