She specialises in training courses for sustainability communication and writing skills. In 2018 she had 28 years’ experience in integrated communication and is the recipient of international awards for expertise in said two areas. She has served as supervisory, expert councillor and national coordinator on five EU projects and is an experienced lecturer and trainer in PR, product design, strategic planning and international collaboration. She has directed micro companies at the start-up stage and participated in the introduction, measurement and advancement of professional standards in the Slovenian public relations practice. Under the pen name Lela B. Njatin she works as a freelance author and visual artist.