Entrepreneur, marketing expert, copywriter, mentor and lecturer in Spirit Slovenia’s programmes supporting women entrepreneurs, head of the Dyslexia Institute and president of its expert council, associate of the Slovenian Third Age University and co-founder of an organic food company. In 15 years as a sole proprietor Petra Bališ has guided numerous Slovenian and foreign clients in their marketing decisions, building their professional competences and showing them a faster way to achieving the goals set. Petra’s primary focus is on digital and content marketing, marketing strategy and brand identity development. In 2011 she founded an innovative company LiberEko d.o.o. (Ekošara), an organic food home delivery service, which she later sold. Her clients include Abanka, Spirit Slovenia (Entrepreneurship Portal), Sodexo, Pro-Implant foundation Berlin, Originate Trieste, Ministry of Public Administration (e-VEM portal), Caritas Slovenia (an international project), Development Agency Sora, Development Centre Murska Sobota and others.