Soon to defend her master’s thesis in smart city management Simona Roškar works as a trainer to promote creativity, social responsibility and sustainable development. She is an international licensed trainer of I.D.E.A.S. (a five-stage model for creatively confronting challenges) and Art of Innovation (a model for organisational creativity) as well as a certified ECQA sustainability manager. Simona helps individuals, teams, companies and organisations acknowledge that creativity is a work process with its own laws. Employing different creative tools allows creators and their teams to generate more creative and penetrating ideas on products, services or business models; ideas informed with sustainability concepts, eco-design and circular economy.