Tilen Ločniškar graduated in sociology of culture and took theory into practice through his extensive career in digital advertising. Having worked for different agencies he gained experience in “corpo” communications and presentation of diverse companies on social media, while devising also more unscrupulous social media appearance strategies for startups. As head of digital marketing at Ulla Labs he has been responsible for smooth running sales of Slovenian products to the USA in recent years, which eventually led him to visit Facebook offices in Dublin and London. As a lecturer in Facebook marketing he consults individuals and companies at the Go-Tel company on Facebook and Instagram sales.