Online workshop

Building a professional brand for creatives

7, 14 and 21 Apr 2020

| 14:00

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In the digital age it is no longer important who and what you know, but who knows what you know. The way things are right now, we do not have much control over what will happen next, but we can still learn new skills and work on our social media presence.

Our Creative Connector is moving online this April. In the series of three Tuesday e-workshops we will take a closer look at how we can build a professional brand as creatives without spending most of our time on social networks; together with mentor Jasna Klemenc Puntar we will explore the toolkits for successful branding and analyse good practices in Slovenia and abroad.

To attend the workshop you have to register at www.czk.silog in with your username and click “I want to register for the event”. When you have registered you will receive a worksheet, which you can complete before the workshop, and a link to the lecture website. E-workshops will take place online and can be attended live:

Tuesday, April 7th 2020

14:00 - 15:00

#1 Fundamentals of a professional brand


In part 1 we will lay the foundations for a professional brand and discuss why it is important to look for products or services for our clients and not vice versa.

Tuesday, April 14th 2020

14:00 - 15:00

#2 Online identity and platforms


Everybody has an online identity, even if they don’t actively work on building it. In part 2 we are going to look at good practices from different social networks and platforms.

Tuesday, April 21st 2020

14:00 - 15:00

3 Why have a basic LinkedIn profile


The third workshop in the series will take a closer look at LinkedIn, the world’s largest professional development network and publishing platform with the largest community of professionals and leaders. We will show you how you can best use it as a tool for building connections and e-networking.


Jasna Klemenc Puntar

Jasna has more than 20 years’ experience with go-to-market activities and has already launched more than 20 products. She is very fond of the creative and cultural industries – one of her projects at Delo newspaper focused on Miki Muster’s comics, for example, and at ReceiptBank she worked on the go-to-market strategy and growth of mobile apps for freelancers. She enjoys running design sprints and mentoring on how to select and make optimal marketing and sales tools in the shortest time. Currently she is working on a new product with her partners – hands-on e-training at Udemy on what it takes to successfully launch (technological) products through channel marketing. She also runs group workshops Your Professional Brand and LinkedIn, where she advises on building a personal brand and online credibility, how to explore the market and create sales opportunities as a freelancer or founder. She is one of the hosts of the LinkedIn Local initiative Domžale Kamnik, which connects a local community of creatives and professionals.

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