Development of sustainable brand Mila.Vert
Development of sustainable brand Mila.Vert in the B2B segment in the wider European, in particular German market.
With high-quality garments made from organic materials in collaboration with family-owned Slovenian sewing companies and a knitting studio the project turns to German multi-brand, sustainable and ethical fashion concept stores. The promotion of the brand takes place at Neonyt Berlin, the world’s biggest tradeshow for sustainable fashion, and through a German agent who represents the brand in five German cities. Although it is focused on the B2B segment, the project’s marketing strategy extends to promoting the brand to B2C users. The better the brand awareness among the wider circle of users (end buyers), the more interest the brand can expect to generate also from prospective B2B buyers.