In the May edition of the Creative Accelerator, we were discussing the importance of finding your voice as creative in company and thus contributing to business success, and how to clearly translate one’s creativity into entrepreneurial value.
At the lecture we:
- defined creativity
- looked into entrepreneurial value or to say the profitability of creativity
- explored ways to successfully translate the value of creativity in companies
The lecture intended for all those participating in the CCS, was given by Natalie Nixon, Creativity Strategist and director of Figure 8 Thinking, company specialising in innovative thinking and design of business management. We encourage you to read an excerpt from her book The Creativity Leap, available on her website.
We prepared the lecture in cooperation with Tovarna podjemov and Podim DX 2020.