Presentation
Presentation of Concepts within Capacity2Transform

The purpose of the Capacity2Transform project is to establish opportunities for long-term collaboration between creatives, businesses, and other tourism service providers from Northern Primorska. The project aims to connect sectors in the search for ideas that address the challenges of developing a sustainable tourism offering in the region.
As part of the project, 14 concepts for the development of sustainable products or services were presented on February 17, 2025, at Xcenter, Nova Gorica. These concepts, which contribute to the green digital transformation, respond to the challenges of the tourism sector in Northern Primorska—ranging from broad-based networking platforms to niche services.
During the presentation of ideas, project partners introduced a call for the next phase, where one of the presented concepts will be selected for further development. This concept will receive project support to advance it to the stage of a business idea for a product or service.
Since March 2023, the Center for Creativity has joined the Capacity2Transform project partnership (Interreg Central Europe), co-financed by the European Regional Development Fund (ERDF). Through this project, we seek to activate the transformative potential of cultural and creative industries and sustainable tourism in fostering the twin green and digital transition for the competitiveness of Central Europe.
The goal of the Capacity2Transform project is to enhance the capacities of entrepreneurship support organizations across Central Europe by improving the skills and competencies of the cultural and creative industries and the sustainable tourism sector. These efforts align with the green, digital, and creative transition.
Wine Sauna (Andrej Curk / Divinium + Posestvo Peterc)
A wine wellness experience featuring a wine sauna and a meditation podium.
Discover Local (Jasmina Putnik / JRP Studio + Apartmaji Pr’ Štromanu)
An interactive online platform connecting local accommodation, gastronomy, and experience providers, enabling tourists to easily explore the region.
E-Bike Rental App (Alja Berlot / Lettim Studio + San Marin Travel Agency)
By identifying key challenges in bike rentals, this app provides solutions to improve and simplify the rental process.
Apitherapy Experience (Ajda Miška + Kmetija Zuza)
Development of apitherapy tourism, offering a digital insight into the life of bees and their symbiotic relationship with trees, enhanced by a live experience.
Kulturist (Pjorkkala)
An innovative online platform connecting cultural tourism providers with travelers through personalized, accessible, and inspiring solutions.
Mystic Adventure in Idrija (Drejc Kokošar / ID 20)
A tourist experience that combines card games and treasure hunting to explore the cultural heritage of Idrija.
Vipavski Križ (Matjaž Kljajič + Mirjana Bužanin / Darovi Vipavske)
Developing Vipavski Križ as a destination for digital nomads, providing a unique space for remote work and community building.
Interactive Digital Guide (Jerneja Milost)
A digital guide promoting the Goriška region, featuring an interactive map of wineries, restaurants, tourist attractions, and other points of interest.
Treasure in Your Hands (Luka Purgar)
A digitalized tourist experience allowing visitors to explore Dornberk using their mobile phones.
New Cycling Route (Eva Tekavčič)
A digital platform offering verified circular cycling routes suitable for all types of cyclists.
ArcheoCarst (Saša Nemec)
An app for exploring Karst archaeological sites, enhanced with augmented reality.
DoGo – Discover & Go (Tadej Rogelja)
A simple and intuitive portal using artificial intelligence to provide easy access to local events and happenings in one place.
Opla, Oplet (Darja Malešič)
A creative and participatory tourism project focusing on basket weaving, supported by online applications and workshops.