Kickstarter now for companies based in Slovenia
23 Oct 2020
Most people are already familiar with Kickstarter as a crowdfunding platform that enables young artists, architects, painters, photographers and entrepreneurs to raise funds in order to help launch their ideas, products and companies.
Projects can range from the small and local to very ambitious and global, and extend accross many areas of the creative and cultural sector, which are among the most successful sectors on the portal. The possibility of raising funds on Kickstarter, in addition to financing a project, is a great way to test the product on the market, quickly build visibility around the world, and gather contacts for further projects.
In September, we officially welcomed Slovenian companies on Kickstarter. This opportunity also opened up the possibility for a campaign to apply to smaller businesses, which can apply for modest investments and finance smaller, possibly niche projects – which is exactly what Kickstarter sees as the future of the platform.
According to Heather Corcoran, director of design and technology at Kickstarter, this type of campaign is for those looking for support for their creative independence, looking to create a quality relationship with their supporters, and for those looking for an experience beyond the product itself. She says three points are key to a successful Kickstarter campaign:
- Finished prototype and business plan
The appearance of the product is important for supporters, but the prototype produced is imperative to properly assess costs related to the product. The price for a product on Kickstarter should be set about three times the production price. In any case, transparency is also essential at this point: to show how the product is made.
- An interesting and authentic story
The story behind the product is almost as important as the design of the product itself. Designer Ivana Blaž, who with Nina Mršnik successfully launched and completed the campaign “Kobeiagi Kilims: traditional hand-woven rugs with a twist” in 2015, mentioned that they were noticed in the media because of their story and their connection with local crafts abroad, which helped them gain visibility and finance the launch of their idea. You need to find the right story for your brand and tell it the right way.
- Community building
According to Heather, the first campaign is the most difficult, as people usually don’t yet have an audience and find it harder to reach supporters; Emil Halilović, who has run three successful campaigns with his ONDU Pinhole Cameras agrees. Fortunately, the Kickstarter platform is based on a large community; but creating networks and contacting potential project supporters is the most important part, both before and during the campaign. Last but not least, much depends on the quality of community leadership and management and determines whether the campaign will actually be successful in the end.
More tips on how to launch a successful Kickstarter campaign can be found at the following links: