Nuša Šolar convinces with her driving optimism, which she invests in every challenge she tackles, creating a productive atmosphere in the work environment. She has been working in tourism for 15 years, specialising in congress tourism, and has extensive experience in communication with key clients, and B2B and B2C sales. Before she went independent in 2019 she was in charge of marketing and sales at Union hoteli d.d. Since 2019, she has served as director of SmartestHR, a company working in HR management and consulting for the hospitality industry.