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E-Workshop

Design Strategy: Introducing Creativity into the Business Process

17 Nov 2020

| 14:00

Online

Part 1: 14:00-15:00

Part 2: 15:30-16:30

Za prijavo na dogodek se morate naprej registrirat na naši spletni strani.

In the November edition of Creative Accelerator, we will touch on the topic of Design Strategy: Introducing Creativity into the Business Process. Lecturer Mito Mihelič, Head of the Strategy Design Department at the Maschinenraum (Viessmann Group) in Berlin, will take us through two sets of lectures, from the basics of design thinking to more complex concrete examples of application in practice.

 

The e-workshop will be conducted online in two parts, with a short break:

 

  • The first segment of the lecture is intended for designers and other creators in the creative industries who want to gain knowledge in design thinking and become better familiar with the role and potential of creative professions in industries not previously considered primary (i.e. B2B environment). By sharing the personal experience of a designer working in a business environment, we will present the main benefits of creative thinking and empowering employees with techniques toward achieving user-friendly solutions faster.

 

  • The second segment deals with the exchange of concrete challenges, where we will discuss research into the user experience and determine its relevance and upgrade it in the broader context of innovation in business models (i.e. innovation management). We will deal with planning and tools for rapid validation of solutions, planning creative workshops, and translating solutions into long-term implementation schemes.

Tuesday, 17 Nov 2020

14:00–15:00

#1 Design Thinking and the benefits of creative thinking

 

The first segment of the lecture is intended for designers and other creatives who want to gain knowledge in the field of Design Thinking and expand awareness of the role and potential of creative professions in industries not previously involved in that aspect of work (i.e. B2B environment). By sharing the personal experience of a designer working in a business field, we will present the main benefits of creative thinking and empowering employees with techniques to achieve user-friendly solutions faster.

15:00–15:30

Recess

15:30–16:30

#2 Innovation management and user experience research

 

In the second segment, based on the exchange of real world challenges, we will discuss research on user experience and place its relevance and upgrading in the broader context of innovation of business models (i.e. innovation management). We will deal with planning and tools for rapid validation of solutions, planning creative workshops and translating their solutions into long-term implementation schemes.

Mito Mihelič

Mito Mihelič graduated in visual communications from the Academy of Fine Arts in Ljubljana and continued his studies at the Hasso Plattner Institute – School of Design Thinking in Germany and the University of Tokyo in Japan. He is the head of the strategy design department at the Maschinenraum (Viessmann Group) in Berlin, which brings together small and medium-sized German companies and designs initiatives aimed at cooperation. He is also responsible for the implementation of Design Thinking and related methodologies at Viessmann (leading manufacturer of heating and cooling technology for households and non-residential buildings in the international market) which puts the user and other stakeholders into the process of developing and using products and services. He also works as a lecturer at the Hasso-Plattner Institute Academy in Potsdam and is a visiting professor at the Anhalt University of Applied Sciences – Bauhaus campus in Dessau.

Creative Accelerator Programme