What is digital marketing and how can I use it to promote a fashion brand on a budget? These are common questions faced by young as well as seasoned fashion designers who are looking for new sales channels to reach relevant customers. But since the fashion world is somewhat specific, and the budgets for promotion are extremely limited, we have to be particularly skilful in our work. So how do you even get started and what results can you expect? Just like in the fashion world, lets guide ourselves by our own creativity.

After beginnings in traditional media, Anže Frantar took the digital path and landed in digital marketing through a blog dedicated to street style, fashion journalism and public relations. He developed many domestic and foreign brands. Today, as a specialist in creative and content concepts, he takes care of marketing and sales solutions for internationally recognized companies in the PM agency, business media.

The project is part of the partner network of the Centre for Creativity platform. The project is co-financed by the European Union from the European Fund for Regional Development and the Republic of Slovenia.