Launch of the 4th generation of The Competence Centre for Design Management
On Tuesday, December 18, 2024, the 4th edition of the Competence Center for Design Management launched in Ljubljana with the meeting of all partners, including the Center for Creativity and the Museum of Architecture and Design. The project, which has been connecting ambitious Slovenian companies with design management expertise since 2013, is gaining recognition abroad.
The project was founded in 2013 by a group of Slovenian designers and consultants, with the aim of helping their clients better understand design and exploit its potential to increase the added value and market success of their brands.
First edition connected 21 companies, and the design and results of the project were awarded the first Design Value Award in 2016 by the Design Management Institute, which is considered the leading organization in the field of design management in the world. In the second edition (2017-2019), 37 companies joined the project, funded by the Ministry of the Economy, Tourism and Sport, and the third edition (2020-2023) was joined by 56 companies. This year the project was awarded the Good Design Australia Award.
In its fourth edition, the project will focus on the challenges that prevent companies from expanding and implementing effective, cyclical innovation, which is essential for survival and success in today’s uncertain world.
“Although the companies in the partnership are very diverse, years of experience have shown that the key obstacles that stand in their way of becoming market leaders are often the same. With knowledge in the field of design, including planning of business processes, management of cyclical non-technological innovations and identification of user needs, we want to support them in successfully overcoming these obstacles during the project that will be implemented in the next two years,” said Miha Klinar, manager of The Competence Centre for Design Management
In February next year 38 partner companies will begin their training. In addition to attending international conferences and educational programs with selected international lecturers, employees will learn about the potential of strategic use of design through mutual exchanges of examples of good practices.