Biografija
Boyun So is a South Korean business strategist and marketing professional with experience across creative industries, healthcare technology, entrepreneurship, and e-commerce. She holds a Bachelor’s degree in International Relations from Hankuk University of Foreign Studies. Having worked across startups and global corporations, she brings cross-cultural experience and insights into international markets, including South Korea, the U.S., and Europe. At Samsung Healthcare, she managed strategic initiatives and U.S. market operations, including market analysis, product positioning, go-to-market planning, KPI development, and CRM implementation. She also co-founded an e-commerce venture, leading business-model development, customer research, platform development, and digital marketing. Her expertise combines business strategy with creative marketing, including brand positioning, storytelling, campaigns, content strategy, and customer experience. As a mentor, she helps entrepreneurs turn early-stage ideas into distinctive brands and commercially viable, customer-focused business models.
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