Severin Lorenčič is a passionate sinologist, i.e. an expert in Chinese language and culture. His first encounters with sinology were in Slovenia, but he studied also in the east, mainly at Nanjing Normal University. His competences extend to Chinese internet and social networks, such as WeChat, Weibo, Douyin as well as the largest Chinese eCommerce website Taobao. His in-depth knowledge of Chinese culture and society is key to successful business with Chinese companies and final success in the Chinese market.