Rok Colarič is the founder and CEO of the company that launched the Sleepy Bottle, a portable baby formula maker that can prepare fresh baby formula in only a matter of seconds. It is sold in high-end department stores such as Selfridges, Virgin Megastores, KaDeWe, Steen & Strom, Magasin Du Nord, De Bijenkorf and ProIdee. In the last three years the bottle has already won eight international awards, including the 2018 Central European Startup Award. Rok also secured an important investor from Great Britain who has held a leading role at companies such as Google, Apple in Nest. Rok’s extensive experience spans market research, preparing and delivering pitches, and negotiations with potential partners and clients. He can assess a project’s market potential, design innovative projects or products and prototype them, and prepare financial projections. He is familiar with the global copyright databases and utilises them to assess the current situation in copyright, and has experience with preparing patent documentation. His skills extend to sourcing investments and launching a product in the domestic and foreign markets. His colleagues describe him as someone who sees a solution for every problem and every problem as an opportunity. He enjoys sharing his knowledge and experience with startups that develop physical products.